Postal Discipleship?
/Over the years I’ve received several flyers in the mail advertising a local church, often in conjunction with some kind of special Sunday service or promotion. One church in Minnesota not only sends out flyers every August, they purchase billboards advertising free tickets to our huge, end of summer state fair: all you have to do is come to their service.
I don’t think there’s anything wrong with the desire to reach as many people with the good news of Christ as possible. I also recognize that lives can truly be changed through receiving a flyer or seeing a billboard advertising a church. However, when a church turns to advertising, it is orienting itself towards an attractional model. What’s the problem with the attractional model? Well, let’s start with who is likely to be attracted: people who already have some desire to find a church. In all likelihood, people who are already part of a church, but are open to shopping for a better option on Sundays. The average agnostic/atheist generally has no receptivity for church advertisements…
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